What is the difference between traditional and nontraditional marketing

Digital marketing is facilitated online and uses paid or organic ads on social media or search engines, as well as email marketing, influencer marketing, and video marketing, to name a few. There are a few disadvantages to traditional marketing. First, businesses have little to no interaction with the consumers they are selling their products to in real time.

Some marketers also see traditional marketing as unreliable. Traditional marketing can also be pricier. Image source: Campaigns of the World. Happy NationalCheeseburgerDay! Image Source: McDonald's. Traditional marketing is still a realistic and important way to market certain businesses.

But digital marketing is an increasingly important revenue driver. In fact, businesses reported that half of revenue is influenced by social selling. Businesses can have full control of their audience growth and see real-time results of each facet of that campaign.

And with inbound marketing , consumers find the business, not the other way around. Disadvantages to digital marketing do exist, however. Digital marketing depends on technology and, sometimes, technology breaks. When social media sites go down and a social media marketer has posts scheduled to go live, the only solution is to wait it out. Another issue social media sites have begun to face has to do with security. But businesses have to keep in mind the legalities of their marketing, too.

Every update to a social platform means a new learning curve for developers and marketers. These are curves that take time out of your workday to learn and incorporate into future strategies. In short, absolutely. This way, the older woman who prefers flyers and coupons in the mail — like my mother — and her millennial daughter, who prefers social media marketing, receive the same information.

Have you ever used traditional marketing to heighten digital marketing? Originally published Sep 24, AM, updated September 24 Logo - Full Color. Contact Sales. If a brand chooses to employ a non-traditional marketing strategy, that decision will be made by the branding manager. Most managers of major brands have advanced degrees in marketing. Additional education in business, communications, or public relations can also be helpful.

Brand manager is typically a senior position that is only attainable after years spent working in marketing. Street team members are parts of marketing groups that hit the streets to put up fliers, hand out samples, and engage with customers in face-to-face ways.

They do not typically design ad campaigns, but it is their responsibility to execute them. This is an entry-level position that is typically available to students, part timers, and new marketers.

A degree in marketing is not necessary to be a member of a street team but it can be helpful. The most important skills for a street team member to have are an outgoing personality, a strong ability to communicate, and an unfailing enthusiasm for the products they market. Interactive marketing managers are in charge of any marketing initiative that involves interacting with the customer.

This could be anything from an email newsletter, to an online game or a factory tour. It will be the responsibility of the interactive marketing manager to plan and supervise any non-traditional marketing campaign that tries to engage the customer. Many have advanced degrees with a strong focus on digital and new media marketing. Supplemental education in computer science or programming can also be helpful. GCU's Colangelo College of Business offers leading edge degrees that address the demands of contemporary business environments.

Non-traditional marketing might seem like it is all about creativity and daring, but it is based on a foundation of traditional marketing and relies on many of the theories and strategies which have guided marketers throughout the ages. The best way to get the skills necessary to carry out creative and edgy campaigns is with a solid background in marketing. A degree in marketing from an accredited institution provides a thorough training in marketing that is vital for the non-traditional marketers of the future.

Marketing students will learn how to do market research, negotiate deals for ad space, and use technology to design visually striking ads.

These are skills that apply to traditional and non-traditional marketing alike. The experience new marketers gain in a degree program is crucial for using non-traditional advertising successfully. A careful study of the history of marketing can suggest new channels for advertising and unearth clever campaigns from the past. The industry professionals who teach in marketing departments have spent their entire careers studying the theories of advertising. Learning from their experience is invaluable as new marketers try to shift advertising into new and exciting directions.

Last Updated: November 24, What is non-traditional marketing? Types of non-traditional marketing Who implements non-traditional marketing? Traditional vs. Non-traditional Marketing How is a non-traditional marketing plan developed? Many forms of traditional marketing will set you back a considerable amount. On average, people spend 6 hours and 42 minutes online each day.

More options for engagement Through channels such as social media you can physically see what your audience think of your brand and marketing efforts. Easy to measure your campaigns On the flipside to traditional marketing, the specifics of digital marketing tracking is exceptionally in depth. This makes your learnings extremely clear for your next round of marketing efforts. Makes clever targeting possible If you have the tools to specifically target a 29 year old female writer who loves Lizzo and drinking Guinness then surely you can also create perfectly tailored content?

Digital ads can be deemed as annoying. Then you get the dreaded sponsored ad for something related to an embarrassing ailment you googled the night before. Digital marketing efforts like Google ads, banners, promo emails or social media ads can have a fleeting, temporary character. If your target audience keeps scrolling or clicks to the next page your ad will be gone from their screen. To get the most out of your digital marketing efforts there is a lot to learn. Each channel usually requires its own specialist, from search engine marketing to social media, each channel requires a pro to get the best bang for your buck.

However, a grass-roots social media marketing strategy is a great place to start. Have a look at our digital marketing strategy guide for some inspiration. Ultimately both types of marketing have their benefits and downfalls, but the key is understanding your specific marketing needs, considering your budget and understanding your target audience.

Traditional marketing channels are often more expected and welcomed by the Baby Boomer generation and Gen X—people who own televisions and prefer to buy newspapers for example. However, digital marketing is a surprisingly suitable route for all ages, not just millennials and Gen Z—my nan spends hours scrolling through Facebook, sharing Lad Bible videos and shopping online.

The moral of the story: both digital and traditional marketing can work for you, as long as you know what your audience wants. Our newsletter is for everyone who loves design!

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